Hi, we’re SweatGuru
and we’re revolutionizing the fitness experience.
How it all got started
SweatGuru was created by Jamie Walker and Alyse Mason-Brill, marketing experts, athletes and cousins who are on a lifelong mission to help make the world more fit.
The path to Sweat Guru started when Jamie and Alyse’s Fit Approach boot camp was expanding from a hobby into a thriving business.
Through trial and error, they found that there was no easy, affordable technology solution to do seemingly simple things like manage student reservations, promote their classes online, communicate easily with clients or collect payments. As fitness consumers, they also longed for a way to discover a great new spin studio or see where a favorite yoga instructor was teaching nearby.
In the spirit of Silicon Valley, Jamie and Alyse jumped in head first to create a place where people could discover, book and pay for fitness classes online and where fitness professionals could manage and grow their business.
SweatGuru was born.
Our Sweaty Crew
We sweat hard. We play hard.
CEO and Co-founderView bio
CEO and Co-founder
Jamie Walker is the CEO and co-founder of SweatGuru where she leads business development and marketing for the San Francisco-based start-up. Jamie and co-founder, Alyse Mason-Brill, bring more than 15 years of combined technology, marketing, and entrepreneurial experience to SweatGuru, their second joint venture.
Prior to SweatGuru, Jamie and Alyse have owned and operated Fit Approach, a wildly popular San Francisco boot camp, blog, and online community whose “Sweat Pink” motto has inspired more than 5,000 global members and 20,000 monthly visitors to lead healthy lifestyles. Before she was bit by the start-up bug, Jamie spent seven years in Silicon Valley working in high-tech corporate communications with enterprise software and consumer technology companies such as Salesforce.com, Workforce Software, Jigsaw, Blinx and others.
A NASM and Yoga Alliance certified instructor, food-loving vegan and avid ultra marathoner, Jamie’s passion for health extends into everything she does. She has been featured in Forbes Woman, Trail Runner Nation, The San Francisco Chronicle, BlogTalk Radio and more. She is a featured speaker and yoga leader at conferences such as BlogHer, FitBloggin, IDEA World, and CaptialOne 360 Entrepreneurship classes. She is also an IDEA Fit Inspired Advisor. Jamie holds a degree in Political Science from the University of California, Berkeley.
- Fitness M.O.: Forward progress, just keep moving!
- I’m usually sweating to: sounds of nature
- Miles run annually: Around 1,800
- Fun fact: Jamie and Alyse are cousins; their first adventure in entrepreneurism was a potpourri stand when they were 8.
CPO and Co-founderView bio
CPO and Co-founder
Alyse Mason-Brill is CPO and co-founder of SweatGuru. Her background in wellness, technology and writing have led to her role leading product and operational strategy for the San Francisco-based start up. Alyse and co-founder Jamie Walker bring more than 15 years of combined technology, marketing, and entrepreneurial experience to SweatGuru, their second joint venture.
For the last four years Alyse and Jamie have owned and operated Fit Approach, a wildly popular San Francisco boot camp, blog, and online health community. Here Alyse has led operations, product, brand strategy and design, and has built a community of more than 5,000 active members, 20,000 monthly visitors and 3,000 brand ambassadors who spread the “Sweat Pink” message globally.
Prior to SweatGuru and Fit Approach, Alyse found her calling in the health world when she managed operations for HealthWorks, Kaiser Permanente’s workforce wellness offering. For HealthWorks she developed new CRM systems, analytics tools, and drove marketing campaigns to onboard some of Kaiser’s most notable corporate customers. Prior to Kaiser she taught writing at the University of Chicago.
A dancer-turned-yogi, intrepid urban cyclist, and design fetishist, Alyse loves turning big ideas into reality and geeking out on new technologies. She has been featured in The San Francisco Chronicle, as a speaker at Fitbloggin’, IDEA World, CapitalOne 360 Entrepreneurship classes, and California College of the Arts. She is an IDEA Fit Inspired Advisor. She holds an M.A. from the University of Chicago and a B.A. with honors from the University of California, Berkeley.
- Fitness M.O.: Can we get a mimosa afterward?
- I’m usually sweating to: anything by Justin Timberlake
- Latest fitness obsession: Aerial silks
- Last celeb I bumped into: Mark Cuban at SXSW
- Fun Fact: Alyse and her co-founder Jamie are cousins; their first adventure in entrepreneurism was a potpourri stand when they were 8.
Lead EngineerView bio
Jeremy is the lead engineer for SweatGuru. Prior to joining the SweatGuru team, Jeremy architected and developed platforms to automate workflows for B2B marketing companies. His work reduced product turnarounds from weeks to minutes and standardized and integrated information across hundreds of companies and millions of products.
When he’s not coding, Jeremy is an avid rock climber, surfer, and cyclist. He loves building things—from bamboo bicycles to geodesic domes, and from custom surfboards to his most recent project: a 3D printer. Jeremy has a B.S. from the University of California, Santa Cruz.
- Fitness M.O.: I can climb that!
- I’m usually sweating to: the sounds of nature
- Latest fitness obsession: Mountain biking
- Fun Fact: In high school, Jeremy started his first business: importing seeds from Togo, and selling exotic plants
We’re Getting Some Ink
In the News
January 18, 2013
March 10, 2013
March 16, 2013
April 24, 2013
April 25, 2013
April 26, 2013
10.30.13: SweatGuru Launches in SF, NY, LADownload
Product and site detailsDownload
Jamie Walker, Alyse Mason BrillDownload
Raster, vector, & usage guidelinesDownload
Location, app, etc.Download
High quality screenshotsDownload